Auroora’s management and board have extensive experience in international and domestic industrial and growth companies in various industries, complemented by experience in listed companies, entrepreneurship and a few hundred M&A transactions. Auroora is also backed by dozens of entrepreneur owners.
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M.Sc. (Econ.), HHJ PJ
(b. 1973, Finnish citizen)
Group CEO
Member of the Management Team since 2023
Key work experience:
Over 25 years of experience in international business in various management positions as CEO, CFO and board professional in Finland and globally. Before joining Auroora, he served as CEO of Pikespo Invest Oy Ltd, CFO and Deputy CEO of Bronto Skylift Group, Operations and Finance Director of UPM Group's RFID business, and Chairman of the Board of several SMEs.
Experience from approx. 65 M&A transactions
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M.Sc. (Econ.)
(b. 1983, Finnish citizen)
Group CFO
Member of the Management Team since 2025
Key work experience:
Over 15 years of experience in various financial management positions in Pirkanmaa's business life, including CFO and Group Controller at Robit Plc, Finance Manager and Controller at Nokian Tyres Plc, auditing positions at Deloitte Finland, and various roles at ALSO Finland Oy.
Experience from approximately 10 corporate transactions
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M.Sc. (Econ.)
(b. 1968, Finnish citizen)
Group Business Director
Member of the Management Team since 2024
Key work experience:
Over 25 years of experience in international business management positions in the industry. Served as CEO of Sandvik Group's China country organization and CFO in Sandvik and Eckerö Groups. In addition, he has served as Production and Marketing Director for Sandvik Group's Asian operations.
Experience from approximately 25 corporate transactions
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M.Sc. (Econ.), HHJ PJ
(b. 1993, Finnish citizen)
Group Business Director
Member of the Management Team since 2023
Key work experience:
Years of experience in various M&A roles, e.g., at Pikespo Invest Oy Ltd, PJ Maa Partners Oy, and Deloitte Finland.
Experience from approximately 45 M&A transactions
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HHJ PJ
(b. 1986, Finnish citizen)
Group Business Director
Member of the Management Team since 2024
Key work experience:
Over 15 years of experience in business management and development, including 10 years as CEO and founding owner of Vestelli Oy. Has been actively involved in the boards of various companies over the past 10 years.
Experience from approximately 20 M&A transactions