Strategy

Building active Finnish ownership and sustainable growth

Auroora is a Finnish serial acquirer whose strategy is based on permanent ownership and a diversified business model. According to Auroora’s operating model, Group companies are managed entrepreneurially, maintaining significant autonomy in operational leadership and local decision-making.

The company has grown rapidly in recent years, achieving growth both organically and through continuous acquisitions, which are a key part of its strategy. We increase shareholder value in the long term by acquiring good companies while spreading risks and by developing the companies’ management, good governance, performance and utilization of technology.

We impact the environment and social responsibility through our chosen segments.

Differentiation factors

• We are closely involved with our portfolio companies - a Finnish owner driving international growth

• We build skilled boards to support our companies

• We have an industrial DNA and strong expertise in our selected business segments

• We aim to achieve a leading position in our segments in the Nordic region and act as a challenger in other markets